Along with 24-hour music broadcast channels, video sharing platforms like YouTube have given music videos a new lease of life, with artists delivering ever more outlandish, expensive and creative films to accompany new tracks.
Like many Hollywood movies and television programmes, many are also now incorporating subtle and not-so-subtle product placements. Coldplay are the latest globally-recognised band to do so. The video for new single Adventure of a Lifetime, from the new album A Head Full of Dreams, features not only a cartload of CGI dancing chimpanzees but also a major product placement for Beats By Dre’s new speaker product Pills.
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