Quarterbacking Positive Change Through Sports
When history is set, former NFL quarterback Colin Kaepernick’s decision to kneel during the Star-Spangled Banner back in 2016 to protest reported police brutality and oppression against people of...
View ArticleWhat Traditional Sports and Individual Athletes Will Have Learned From Esports
How traditional sports and associated brands will continue to use esports to engage with fans and TV audiences Esports are receiving a significant increase in mainstream media coverage, accelerated by...
View ArticlePro League renews its agreement with Nielsen Sports for the next three seasons
After five successful years together, The Pro League (Belgian Football League) and all its professional clubs have renewed their agreement with Nielsen Sports for the next three seasons. The renewed...
View ArticleVirtual relay: The London Black Women’s Project
At Nielsen Sports UK we want to ensure that the BLM movement firmly stays as a topic of conversation within the company. This is why we have decided to create a virtual relay fundraiser to raise money...
View ArticleNielsen Fan Insights Expands Coverage in Asia, Makes Fan Behavior Data...
New Crosstab feature also gives rights holders, teams and brands flexibility to compare fandom characteristics across sports, teams or countries NEW YORK, September 2, 2020 – Nielsen (NYSE: NLSN) has...
View ArticleWorld Athletics Appoints Nielsen as Official Research Supplier
World Athletics has selected Nielsen, the global leader in sports intelligence, media measurement and research, as its Official Supplier of Consumer Market Research Services, for the next four years....
View ArticleIBAI Fall Guys All-Stars Tournament
During August Fall Guys: Ultimate Knockout, the innovative take on battle royale, published by Developer Digital and developed by Mediatonic, had the highest-earning launch of any PC title ($185M)...
View ArticleRugby Union ‘Yet to Fully Capitilise’ on Commercial Potential
Analysis by Nielsen Sport shows that rugby’s broadcast and commercial income lags behind other mainstream sports in the UK despite commercially attractive fanbase and widespread interest in flagship...
View ArticleEuropean Football Jersey Report
Sponsorship investment in football jerseys continues to skyrocket. Since 2017, we’ve seen 48% volume growth in jersey sponsorship in the top European football leagues. That growth is also coming from...
View ArticleReturn on Sponsorship Investment
“A New Method of Sponsorship Measurement” Brands and advertisers spend over $35BN in sponsorship every year only in Europe as they look to leverage the unique association with sport and entertainment...
View Article